I'm a consumer goods enthusiast who believes in the power of brands to add value to people’s lives. I see myself as a patient and committed brand builder, lateral thinker and connector of dots that not everyone can put together.
As co-founder of Sandows, I played a leading role in bringing cold brew coffee to the UK. My experience as an operator spans brand building, sales, e-commerce, governance + fundraising. Over 6 years I helped take the brand from our kitchen to supermarket shelves but then also faced up to the unpleasant and often unspoken side of cutting losses and winding the business down.
I'm building a specialist Shopify/ DTC studio, often with me filling an interim Head of DTC role for brands that are navigating rapid growth but are not-quite-but-almost ready to hire for a permanent position. I work with founders, marketing directors and anything in-between to bring focus to their DTC channel and guide them through brand positioning and messaging for conversion, digital marketing and direct-to-consumer channel strategy.