I'm a consumer goods enthusiast who believes in the power of brands to improve people’s lives. I see myself as a patient and committed brand builder, lateral thinker and connector of dots that not everyone can put together.
My main claim to fame (so far!) has been bringing cold brew coffee to the UK as co-founder of Sandows. My experience as an operator spans brand building, sales, e-commerce, governance + fundraising. Over 6 years I helped take the brand from our kitchen to supermarket shelves but then also faced up to the unpleasant and often unspoken side of cutting losses and winding the business down.
I'm currently working as a freelancer; consulting brands of various sizes (pre-launch and up) on brand strategy, digital marketing and direct-to-consumer operations.
Right now i'm super interested in NFTs and blockchain in general, portfolio entrepreneurship and productized offerings (working on mine!) plus I've been trying to stay active to counteract how much TV I've been watching.